London Design Festival: Keiichi Matsuda's Prism

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While combing through London Design Festival's events page, I found out about the Prism tour at the V&A. The event was described in such way that once I was done reading about it, I knew less than when I began. It apparently had something to do with London. I booked a ticket on the website and the day after I was there 30 minutes early, charged with curiosity.

Prism is an installation commissioned and sponsored by champagne brand Veuve Clicquot to architect Keiichi Matsuda. It is located in an area of the V&A that was opened to the public for the first time for this event. To get to it, tours are scheduled every 20 minutes or so, and the visitors are led up to a narrow, to say the least, spiral staircase. Then, you find yourself in a round room, on top of the ceramics section of the museum.



The installation, hanging in the middle, has the shape of an irregular prism, and each face has a different colourful pattern. The prism works as London's hub: it receives real time data from all over the city, and then the data is decoded into animated patterns that react to it accordingly. The data includes how many barclays bikes are available in certain location, and how much energy is being used at 10 Downing street. The V&A was chosen as the location for the hub as it is London's centre of culture and design. The function of the installation is to connect the contemporary world of data and information to art, craft and design.



I believe the figure in the picture above is Keiichi.



The best part of the tour, was being able to speak to Keiichi Matsuda, the mastermind responsible for the project. This was really helpful to understand the idea behind each choice better, as well as how the final piece was achieved. Keiichi is always looking for new challenges and innovative ideas, this is why he was excited to work on this project. He explained me that 15 minds are behind the designs of the patterns: each of them researched London and the V&A to come up with a figure that relates well to the chosen data. Once the patterns are put together they create a patchwork-like composition. Japanese paper is used for the faces of the prism, as its rough finish, along with the patchwork effect, gives the installation a “craft” look, that links back to the museum. Five projectors inside the prism project the patterns onto the faces.



To finish the tour, the visitors are led to a terrace located high up, on top of the building, which allows a beautiful 360 degrees view over London. It felt like reading a book, and then watching the film based on it. Passing from a virtual view of London, to the real one. The tour was like a jigsaw: everything works perfectly together once you have all the pieces. I was also really lucky to have Keiichi giving hints on where to place each of them. And at the end of it, I really did feel like it was completed.  








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